The Social/Communications Map
The Social/Communications Map
I took another turn at my map of the social networking space I made for yesterday’s post The Multitudes of Social :
I made a few changes:
- The primary change is relabeling the horizontal axis. Originally I had “Interest/Topic-
Based” on the left, and “Real-life Relationship-Based” on the right, but as Victor Pope pointed out on Twitter , the real difference is really about the symmetry of relationships. </br> - Relabeling this axis necessitated moving email and Skype to the right, which I think makes sense and is an indication that this is a a good change.
- I added Tumblr and YouTube, and removed Photostream and Facetime. The original was based on networks I personally use; this new drawing is more representative of usage worldwide. I did leave LINE, but consider that representative of WhatsApp, Kik, Kakao Talk, WeChat, etc.
Finally, I’ve changed the title to make the broader point: social is about communication, and communication is, and always has been, conducted through multiple mediums.
Some additional observations, beyond Facebook and Snapchat (which were the focus of the original post ):
- There are three primary means of communication: text, photo, and video/voice. Usually a particular service, beyond competing in a specific quadrant, will also specialize in one of these mediums, and then grow into an adjacent medium over time (e.g. Instagram video). 1
文章版权归原作者所有。
