读书笔记：有钱能使鬼推……床垫；或：床垫选购指南
网络版：Patricia Marx, How to Buy a New Mattress Without a Ph.D. in Chemistry印刷版：Tossed and Turned. The New Yorker, June 27, 2022, pp. 16-21. 《纽约客》专栏作家 Patricia Marx 女士的幽默写作火候恰到好处。她的文章远非插科打诨，通常是正经地讲述或讨论一个话题，大体属于 journalism（“新闻写作”不是合适的翻译，因为中文的“新闻”一词含义过狭，远不能涵盖 journalism 的范围，“非虚构作品”差不多），因而完全经得起以严格著称的《纽约客》编辑部的事实核查；同时呢，文章常在这里或哪里经意或不经意地投个包袱，令会意的读者莞尔。 这篇关于床垫选购和营销的文章就是这样。跟《三国演义》“以词起，以词结”好有一拼的是，此文是“以黑起，以黑结”的。文章开宗明义，点出了“床垫学”的水深火热：你若想听作者讨论如何购买新床垫，需要一个化学博士学位，外加一个材料工程的博士学位，要是再有个市场营销和扯淡的硕士学位就更好了—— Before we can talk about buying a new mattress, you’ll need a Ph.D. in chemistry and another in mechanical engineering. How else to make sense of the latest concepts in mattress technology—for instance, hyperelastic polymer, buckling column gel, phase-change molecule fabrics, ballistocardiograph sensors, ice fabric, and 3-D-matrix layers? A master’s degree in marketing and bullshit will also come in handy.You will have plenty of time to pursue your degree...
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